Product designer · Independent

I design software that earns its place on someone's screen.

Six years across fintech, health and a fair amount of internal tooling nobody photographs. I work directly with founders — usually as the only designer, often before there is anything to design.

Portrait of Ananya Rathore
Status
Taking work from September
Based in
Jaipur, working IST
Focus
Product design, design systems, 0→1
Engagements
Retainer or fixed scope, 4 weeks minimum
Tools
Figma, Framer, enough code to be useful
Replies
Within a working day

Work with me

What I take on

Most engagements start as one of these and turn into something adjacent. That is fine — the scope is agreed in writing before anything begins.

  • 01

    Embedded product design

    I join your team two or three days a week as the design function — discovery, interface work, and shipping alongside your engineers. Best when you have more product than designer.

    From ₹1,80,000 / month Enquire
  • 02

    0→1 product sprint

    Four to six weeks from a rough idea to a clickable, tested product you can show investors or users. Ends with a working prototype and the reasoning behind every screen.

    From ₹3,50,000 fixed Enquire
  • 03

    Design system build

    A component library your engineers will actually use, with tokens, documentation, and a handover session so it survives after I leave.

    From ₹2,20,000 fixed Enquire
  • 04

    Two-week product audit

    I use your product the way your users do, then hand you a prioritised list of what is costing you activation, retention or revenue — with fixes, not just findings.

    ₹95,000 fixed Enquire
  • 05

    Monthly advisory

    Two calls a month plus async review for founders who have a designer but want a second opinion on direction and hiring.

    ₹40,000 / month Enquire

Track record

Where I've been

  • 2024 — now Independent practice Seven clients, four countries
  • 2022 — 2024 Senior Product Designer Fintech, Series B, Bengaluru
  • 2020 — 2022 Product Designer Health-tech, seed stage
  • 2019 — 2020 Design intern, then hired Agency, Delhi
  • B.Des, NID Ahmedabad
  • Speaker, Design Up 2025
  • Mentor, ADPList
  • Published in Smashing Magazine
She joined for a two-week audit and ended up rewriting how we think about onboarding. The work shipped six weeks later and activation moved eleven points.
Co-founder, payments startup

Tell me what you're building

A paragraph is enough to start. If I'm not the right fit I'll usually know within a message or two, and I'll say so.

Message me